Tuesday night, a rather discomforting notification popped up on my phone. The UEFA issued the following statement: Salzburg and Leipzig admitted into UEFA Champions League. The two clubs who are part of arguably the most hated owner in European Football are allowed to play in the elite league of UEFA: The Champions League. Feelings of discomfort, anger and sadness entered my mind and heart, and I just thought: Is modern football winning this battle?
We all know Red Bull from the energy drinks and in the beginning they have invested in extreme sports, being a brand that would find itself linked to skateboarding, BMX, motocross and everything that can be found at the X-games. However, in the past decade they have themselves more interested in other sports and in particular football. To understand how the UEFA got involved with integrity and ownership, it's important to understand how it got there.
Labels: Germany. Austria, Red Bull, UEFA